I'm thinking about a thread that was going around SMB Twitter the other day, the TL;DR of which is, it's easier to build new, efficient businesses from the ground up than it is to sell efficiency-increasing software to businesses that don't even use email. Is there an equivalent point to be made here, about building complete ground-up solutions rather than selling automation in to human-centric legacy industries that have no budget or capacity to absorb them?
I'm thinking about a thread that was going around SMB Twitter the other day, the TL;DR of which is, it's easier to build new, efficient businesses from the ground up than it is to sell efficiency-increasing software to businesses that don't even use email. Is there an equivalent point to be made here, about building complete ground-up solutions rather than selling automation in to human-centric legacy industries that have no budget or capacity to absorb them?